Hey, I'm Andrey

Product Designer focusing on complex systems and tools.

Open for new opportunities
I craft strategy-based products by asking the right questions and understanding the problem. Istrive in achieving a positive impact on any company or product I am working on.

One of my key achievements was establishing a design-system from scratch. Because I can both design and research, I deliver solutions that consider the user, business, and market.
experience
2022 – now
Product designer & Design research manager @Artec 3D
2023 – now
Design Mentor @Helper
2021 – 2022
Art director, UX specialist @InsiderClout
2017 – 2019
Design lead, Design system manager @backit cashback
selected works
Gamified Dating App Concept, Product designer
Playfully reimagined dating through gamified mechanics; I led hypothesis testing and polished the flow into a light-hearted, connection-driven journey.
Coming soon
Mobile Debates App Concept, Product designer
Built and iterated core mechanics for a mobile debating platform; prototyped, tested, and refined to create an intuitively engaging and structured experience.
Coming soon
Crypto Bank Mobile App, Product designer
Crafted the complete visual ecosystem, design system, illustrations, and UX/UI across web and mobile—making crypto banking coherent, friendly, and visually appealing from scratch.
Coming soon
Psychological Help Online, Art-director
As Art Director, I crafted the visual strategy for a mental health platform featuring personalized consultation algorithms, therapist matching, and real-time mood tracking—designing with empathy to support users at every step with clarity and emotional resonance.
Coming soon
Artec 3D Mobile Ecosystem App, Product designer
Designed and tested user flows for 3D scanning and result review; developed the mobile design system and guided iterations to ensure a seamless and empathetic 3D experience.
Coming soon
Daribar, Product designer
Led design for Daribar, a trusted Kazakhstan pharmacy marketplace offering over 26,000 products, fast home delivery or pickup from 600–750+ partner pharmacies in cities like Almaty, Astana, Shymkent, and more; I shaped UI and flows that instill trust and ease.
Coming soon
Giftery. Product designer
Created Giftery, a lightweight MVP marketplace for bloggers to sell products without tech or legal setup. Designed a mobile- and web-ready flow that minimizes friction and maximizes usabilit
Case study
Onfull. Product designer
As Product Design Lead, I transformed warehouse chaos into clarity—conducted on-site research, integrated QR tracking, and streamlined logistics workflows into intuitive, scalable solutions.
Case study
More cases
additional
Honors & Awards
Prize Winner at Constellation: A Chainlink Hackathon
Public speaking
Speaker at Peredelano Conf – "Product Creation and UX Design
publications
Article
DesignOps in Action: Enhancing Workflow in a Major Tech Company
Article
Bridging the Gap: How Design Systems Facilitate Designer-Developer Collaboration
Article
The Power of Design Systems: Enhancing Collaboration and Consistency
Article
Navigating the Stages of Creating a Design System
Article
The Impact of Design Systems and DesignOps on Product Development Speed
Show more
recommendations
Rustam Akhmadeev
Product Designer at SBER
Andrey is a experienced designer. He has good UI, UX and research skills. We have been working together successfully for over a year.

I hope we will work together again!
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Nik McFly
Co-Founder @ Hybrain AI School
It’s rare to work with a talent like Andrey. I have had the pleasure of working with him for more than 2 years on many projects. Andrey's ability to work on multiple projects made a impressive difference in the productivity of our team. No matter that we worked only remotely, our communications were easy-going like we are in the same office. Andrey would be an addition to any team, highly recommended!
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Azat Shamsullin
Team Lead at Tabby
Working with Andrey Sobolev on the cashback service project was a fantastic experience. As an iOS developer, I was particularly impressed by Andrey's user-centric design approach. His ability to create intuitive and visually appealing designs made our app user-friendly and attractive.



Andrey's collaborative nature was a standout. He consistently valued the development team's input, enhancing our workflow and project outcomes. As a Product Design Lead, Andrey effectively balanced creativity with practicality, guiding the team with skill and insight. I highly recommend Andrey for his exceptional design expertise and leadership abilities.
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